Maintenance Assistant Inc. appoint James Novak as Executive VP of Sales.

Toronto, Ontario – June 10, 2014 – Maintenance Assistant, one of the worlds most forward thinking computerized maintenance management solutions (CMMS) provider, announced the appointment of James Novak as Executive Vice President of Sales, effective immediately. The appointment of Mr. Novak, an experienced high tech professional with over a decade of experience in sales, sales leadership, business development, channel management and marketing, signals the company’s new focus on market penetration and growth. “James’ 10 years of service to Blackberry have been marked by outstanding performance fuelled by a relentless drive for results,” said Marc Castel, CEO. “James has a remarkable ability to adapt to new challenges and succeed in all areas of business. His passion, business vision, exceptional sales leadership skills and a spirit of collaboration will be a great asset to Maintenance Assistant as we begin to ramp-up our sales activities.”

On his new appointment, Novak said “I am delighted to be joining Maintenance Assistant at a time of huge opportunity in the CMMS and EAM markets. As we continue to build and rollout our platform to service our customers and partners, we’ll need to move fast while staying focused. I look forward to working with the company’s immensely creative employees and senior leadership team to bring innovative products and personalized experiences to CMMS customers throughout the world.”

Previously, Novak spent thirteen years at BlackBerry, and most recently held the position of VP of Channel Accounts. Responsible for the BlackBerry business through the top carrier partner and channel globally, he lead strategy definition and execution for hardware, software and services revenue in both Enterprise and Consumer channels.

Maintenance Assistant President, Daryl Sedgman said, “James has an unparalleled track record and a proven talent for building and leading high performance sales teams. As the company enters its next phase of growth, I look forward to working with James to deliver new groundbreaking products to a wider audience.”

About Maintenance Assistant CMMS

Maintenance Assistant is a cloud-based CMMS solution used by thousands of asset-intensive organizations around the world to transform their maintenance operations, eliminate waste and costly downtime, and manage risk. Our flagship product, MA CMMS™ is a core business management tool for mid-market manufacturers to help them streamline their maintenance operations, stay strong and be competitive in global markets. In the past six years, the company’s products have been deployed globally in over 10 languages and in almost every industry sector.